We were commissioned by UK Charity Africas Voices to develop and produce an animated charity video.
Animated Charity Video Creative Fine Tuning
The animated charity video creative was fine tuned with some text based storyboards and latter visual storyboards.
As this projects script was provided by the client we were able to simply concentrate on the visual development. We also created a 10 second animated sequence for the client to feedback on which proved crucial in arriving at the final aesthetic. Once an approved approach was confirmed we went into full production.
Example section created for style review:
The colour palette is taken directly from Africas Voices own brand colours. The animated charity video voiceover was initially timed to an in house Stormy Studio voiceover before being updated with the supplied final voiceover recording.
We developed an intricate animated build up of the Africas Voices logo to both top and tail the video. We also tried versions of the video with different paper overlays to give it a more crafty feel before the final crisp aesthetic was arrived at.
To keep the video within budget but still clearly explain the charity’s messages we needed to find a comfortable middle ground. It was decided that the animation be a clean mix of animated typography, silhouettes and infographics.
The animated charity video has been very well received by the client and at events in Africa where it has been screened. We’re now set to produce a 2nd animated charity video for them later this Winter.
If you’d like to find out more about the charity work being done by Africas voices foundation please visit their website.
Do you need an animated charity video?
If you’d like to discuss the production of your own animated charity video please get in touch with the studio today. We can produce a wide number of styles and will happily tweak a creative, animation length and complexity to suit a charities budget.