Character Animation Project Brief
Stormy Studio created this engaging character animation for UK Power Networks. It highlights the health and safety issues we all face when balancing time and risk. The character animation project was one of a number of health and safety videos. We developed a video aesthetic and audio style early on, we were then able to maintain that approach throughout the productions.
Asset Production Process
We developed a lighthearted narrative that complimented the informative but succinct script which we wrote in house.
The background visuals of the canyon and others assets were created by our talented team using Adobe Illustrator.
We worked with the provided UK Power Networks colour palette as the base for our colours and would then tweak this further once in the edit suite.
We brought the assets to life using more of the Adobe Creative suite in particular using Adobe After Effects and some 3rd party plugins.
The voiceover was recorded by our competitively priced in house voiceover artist.
This carries the benefit that they’re always on hand to re-record certain lines if any changes are made or a different approach is required.
Character Animation Production
To create the engaging character visuals we first rigged the character using a 3rd party animation tool. This allowed us to create the bending limbs and develop an animation style that matched the crisp vector design.
The animation was then all keyframes by hand, with some of us acting out balancing across a ladder in the studio to allow us to create fairly realistic movements with the character animation.
As the character has no facial features we have rely fully on the physical character animation.
When done well we can show concern and heighten the sense of danger. All things that are very hard when you have a flat maroon character with a neon jacket, though we’re more than happy with the final result.
Fishy Business Character Animation
The animated fish were arrived at fairly late in the production process, initially they were going to be crocodiles but last minute we decided we’d give piranha a try and actually preferred the result. The cartoony style of the fish and their animation brings back memories of early Mario Bros games on old Nintendo games systems, which has nothing to do with the creative approach but we like it.
If you’d like to discuss a potential animated video for your business please get in contact.