So you have created a great business video. Now what are you supposed to do? Well, the important thing is to get people watching your video and then talking about it and sharing it through social media channels. This has quickly become the most effective way to reach a wider audience with your business video, so it’s important you start exploring this avenue now.
YouTube
The most important thing to do first is to post your video on YouTube. This is where your business video will live and where you will send everyone who wants to see it. When people share your video on social media, it will be a link to a YouTube video. It’s also a very helpful tool, considering that you can see exactly how many people have watched your video.
When you are posting your business video on Facebook, it is important the your encourage interaction with your audience. Ask people to post comments underneath about the video about they think and then try and send a reply to as many as you can. Also use this as an opportunity to target the people who live in your local area. For example, if your business operates in Plymouth, then you should try and target them with your social media campaign by mentioned Plymouth in the description.
If you have a lot of confidence in your video, you can also pay Facebook for a little ad campaign. This would be a great way to branch out, and an effective way of finding people living in your local area too.
When you post your video on Twitter, what you are looking for are re-tweets. This is what will help spread the word about your business video. Try and use hashtags that are relevant to your video. To use Plymouth as an example again, you could use #Plymouth to try and attract more local people to your business. Just like with Facebook, you can also use Twitter for a paid ad campaign which can help spread the name of your business even further.
This is the best social media site to be using when you are trying to communicate with other businesses. If that is the intention of your business video, then LinkedIn is a good place to post it. You can simply display it on your feed, or you can post it into specific groups where people might be interested.
Vine
On Vine you can only post seven second videos, but it can be a great way to give people a little teaser about your video. If you have a particular section you really like, perhaps a bit of animation from Stormy Studio, then you can share that little snippet of the video to try and draw in more viewers.
Your Own Website
Lastly, it is important that your video is available on your own site. You will have loyal customers or clients who will be interested in watching your video. Once they have, they may even feel compelled to share it on social media themselves.