Marketing video strategy

Why a corporate video should be a key part of your marketing strategy

When you are creating your marketing strategy, including a marketing video as one of the key aspects is becoming more and more important. The majority of businesses are now using videos in order to improve their marketing campaigns and it has quickly become considered the most important factor of a marketing campaign by many professionals. Here are the reasons why it is considered to be so important to the success of a marketing strategy.


Corporate videos can go viral
Marketing Videos Go Viral

We’ve all heard about marketing videos going viral but you’ll probably be surprised about how many of them have been devised by people who came up with the idea as part of a marketing strategy. In fact, some people are so committed to video being part of their marketing plan that they actually create a marketing video strategy specifically with the intention of trying to make something that will go viral. It is not very easy and the majority of marketing videos rarely get even close to becoming viral but that doesn’t mean that it’s impossible. It also doesn’t mean that a video can not still be incredibly popular. As long as enough effort is put into the marketing video strategy, the potential for making a viral marketing video is always there.

By working with companies like Stormy Studio there is real potential  to achieve millions of views on YouTube and reach huge potential customer base who will learn about your product, business and brand.

Marketing videos can give your business and brand personality

Videos Create Personality

It can be quite difficult at times to get across the personality of your business through content or advertisement marketing. You might want a serious image for your business but at the same time want to illustrate that you do have a lighter side. Creating a video is by far the most effective medium to do this.

Think about when you are watching a movie. The majority of the time, you are able to pick up on the mood and tone during the first few minutes. The same is true when using a video for marketing purposes. If you make a three minute video, you will be able to get across the mood and general personality of your company easily. It’s certainly much easier than creating personality through print media advertisements.

The great thing is, there are infinite ways to help you get your personality across. If you want to appear light hearted, cutting edge or smart and business minded then you may turn to companies like Stormy Studio so then you can have a stylish animation in your video. You can also mix marketing video with the animation or create purely filmed corporate marketing video. There are lots of avenues to go down, so there is no excuse for not being able to put your business’ personality right there on the screen.

The use of Corporate Marketing Video can encourage social media and communication

Great Marketing Videos Encourage Communication

Communicating between current and potential clients has become much easier over the last few years. Since the arrival of social media sites like Twitter and Facebook, people are able to find their favourite (or least favourite) businesses and send them a message. With more businesses now seeing this as a great way to communicate with their customer base, they have started responding to them and having discussions online. This has lead to many new customers coming along because they know that if they had to get in touch, the business would listen.

This is also true when it comes to making a video. If you were to post a video onto a site such as YouTube, viewers will be able to post comments underneath. If you really want to boost customer engagement, then you can reply directly to them straight away. It’s a great way of showing that you care about what they have to say. You can even include incentives in your video for them to get in touch with you, either through YouTube comments or by clicking on a link that will take them to a specifically designed landing page.

Marketing Video improves your business websites SEO
The use of marketing video on your website Improve SEO

Search engine optimization (SEO) has become so important that many businesses are hiring experts to work specifically in this particular area. There are now so many factors that are taken into consideration when it comes to search engine rankings that every aspect has to be covered in order to make sure that your business is able to get as high in the rankings as they want.

Creating a marketing video can be a very big part of this. If you create a video that contains a link to your site and it is then shared through social media, it has the potential to give your site a real ranking boost. The backlinks to your site in the video will become more active the more the video is shared, so try and include it in your social media accounts at some point. Also, try including some keywords in the video description in order to attract people who are looking for a video on a search engine. For example, if you have a video production company based in the South West of England, then having the phrase ‘South West England video production’ in your video description can be a very effective way of getting the ball rolling.