There are few things quite as damaging to the reputation of a company that a poor corporate video production. While this may seem like an exaggeration, it is actually very truthful. A corporate video is probably the most effective business video you can produce. It is a means of creating a reputation among people in the business and with the general public as well. So if a corporate video is made badly, it can have a damaging effect that can have repercussions for years to come.
Poor Video Quality
Every business in the world wants to appear professional. That is part of the reason why corporate video production exists in the first place, so then companies are able to illustrate just how professional they are. The last thing any business wants then is a corporate video that looks like it was filmed by amateurs. A poor quality business video can be caused by poor filming equipment, a bad voice over, terrible on-screen graphics, or a general poor approach to the entire project.
This is one of the many reasons why it is important to shop around when you are trying to find a corporate video production company that is right for you. You will naturally want a company that is able to provide the high quality video you are looking for, so make sure you have a look at their back catalog. Video producers like Stormy Studio have their back catalog and highlights in a portfolio section on their websites, so try and find those kind of pages before you decide to employ a corporate video production company.
A Damaged Reputation
Every business has a reputation that they need to uphold. They all want to appear professional at all times and the last thing they need is a business video that will make them look amateurish. Even if the corporate video production company has been able to make a video that is of a high quality, it doesn’t mean that it is not badly made. It could be that the video doesn’t address the issues that it claims it is going to, or it could contain talking head interviews when you said you didn’t want any.
It could also be that the corporate video production company has simply not delivered the video you asked for, or they have completely missed the point of what you have been trying to say. Once again, this highlights the importance of finding a corporate video production company that is best suited to you and what you want. Always perform a thorough background check on the corporate video production company before you hire them to make sure that they have experience making the kind of business video you want. If they do, then they will probably be able to produce something that suits your needs. If not, then you should probably look somewhere else.