While it is a big part of the process, having a beautiful looking corporate video is only a small fraction of what makes a corporate video work. While you may have found a company that is able to film everything in HD with the best digital cameras, they could still end up making a corporate video that is boring and doesn’t achieve what you are looking for.
Fortunately, it is possible to do a little research in order to find the corporate video production company that is right for you and your business. Commissioning them once you have found them can also be a relatively painless process.
Start With Google
When you are looking for a corporate video production company, then the most obvious first step is to try and find some local companies on Google. For example, if you live in London then you just need to enter ‘corporate video production London’ into the search engine and a range of results should pop up. Once you’ve done that, make a note of them all so then you have a longlist of local corporate video producers. If you have been advised by someone to use a specific company, add them to the list as well so then you’re ready to start seeking out the ones that will suit your company best.
Do Some Research
Okay, so you have searched for ‘corporate video production London’ or ‘animated corporate video production, South West England’ and have come up with between 10 and 20 viable results. Now you need to see what they all have to offer. It may be a time consuming process depending on the number of results you have, but it’s important to visit the websites of all of the companies listed to see if they have services that are appealing to you. Remember, just because they are able to make a video that looks pretty does not mean that they are the right producers for you.
Have a look at every aspect of what they have to offer. Make sure you try and find every aspect of what you are looking for on at least one of the websites. For example, if you want a corporate video that contains animations similar to what are offered by Stormy Studio and other companies, then you will need to make sure you find references to those kind of services on their websites. If you don’t, then they’re not the company for you.
Create A Brief
Once you have researched all of the corporate video production companies, you should have at least one company that you are interested in working with. If you have several in mind then that is okay as well. The next step is to create a brief that will outline everything you are looking for from your video. Remember that a corporate video is essentially a marketing video, so what you’re really creating is a marketing video strategy for the producers to use as an instruction manual.
At this stage, you are able to put all the details you want into the brief. This is all about what you are looking for from your corporate video, so just ensure that you cover every aspect of your requirements in the brief so then the producers will know exactly what you want.
Get A Quote
While some corporate video production companies have set prices, the majority of them provide quotes depending on what the client is looking for. Now that you have your shortlist of producers, you need to get in touch with them and arrange to get a quote. This could involve emailing them the brief, talking with them over the phone, or meeting with them in person. Having a face-to-face meeting is obviously beneficial, but this is something that you should only really worry about when you are discussing the project with your chosen production company.
Make sure that you get all the details about how much it will cost from the producer. Also ask them how long it will take for them to make the video and double check they are able to provide everything you want. Only then will you be able to make an informed decision about which producer to use.
Choose Your Preffered Corporate Video Production Company
Now your shortlist should have the quotes from all the production companies along with how long it will take to make the video and what kind of service they are able to provide. With this information, you should be able to narrow the list down to your one chosen company.
Once you have picked your company, you need to arrange a meeting with them so then you can discuss the project and give them more details about what you are looking for. Then you should be able to arrange your contract with them and they will be able to get to work on your new corporate video. Just make sure you stay in touch with them so then you always know how it is going.