This high energy cycling video edit was produced by a member of our team working with a professional film crew out in Barcelona in Summer 2015 for Herbalife.
The stunning footage was mostly shot using the superb Sony A7S camera and we were able to make use of the 100 fps footage to build in some speed ramping moments into the edit to help add to the momentum of the piece.
The overall 1 minute edit needed to include 2 cycling teams and a group of runners. Whilst also ensuring the Herbalife products got a mention. Plus the inclusion of a motion graphic animated Map, lastly it was top and tailed with an animated logo ident.
All the footage was graded using the Lumetri toolset in Adobe Premiere Pro. This gave us the speed needed for quick production turn around whilst ensuring each shot could be tweaked to ensure a crisp high contrast finished throughout. All in all we’re very pleased with the finished cycling video edit and so was the client.