TikTok video for business is getting increasingly important.
TikTok is the fastest growing social media platform and has skyrocketed since the start of lockdown. In June 2020 TikTok became the top-grossing non-gaming platform on the market, with more than $90.7million (Sensor Tower) in user spending in just one month.
Nevertheless, TikTok’s popularity comes mainly from China, followed by the US and has not quite gained the same grossing interest in the U.K. However, online trends in our homeland usually lag behind the two most powerful nations in the world.
Getting ahead of the game on the newest social media platform will increase your chances of getting more engagement. We decided to craft this article explaining why using TikTok video for business marketing will show innovation and help you to stand out from the crowd.
1. Advertising on TikTok
With 800 million monthly active users, TikTok trumps social media platforms such as LinkedIn (660 million), Twitter (340 million) and Snapchat (218 million). Thus, through approximate calculation, TikTok will reach 1.5x the number of people than LinkedIn, 2x Twitter and over 3x the number of people than Snapchat.
Nevertheless, you will need to get authorisation from TikTok as a business to be able to advertise on the platform. Once verified, you will take control of the TikTok account manager role and then have the control to create campaigns from there.
2. Know your audience
TikTok is a platform for Gen Z (16-24). If your brand or business caters to this age group, then you should be pushing your branded video onto the platform. Albeit, this doesn’t mean that if your target audience is beyond this, that you shouldn’t use TikTok in creative ways.
Having as much video coverage on social media is imperative as this shows that your love your brand and are willing to showcase it as much as possible.
After all, TikTok is built on entertainment and consumers across the internet primarily engage in content that’s captivating. Therefore, being playful on TikTok can be a great pull and entice a wider target audience than you imagined.
A great example of this is the New York Times. The usual target audience for the newspaper is educated, cosmopolitan and middle-aged people (30-49 years old). Nevertheless, The New York Times showcases its product through playful office banter, reaching out to a different audience. Not only does this push New York Times brand, but we imagine it will also help with recruiting the next best journalists. Great innovation!
3. Showcase your product
The short videos which are available on TikTok are perfect for breaking down your product and showing it in action. After all, we recommend that grab your audience’s attention in the first seven seconds of a video. Considering the maximum number of seconds to a TikTok segment is 15 seconds, then engaging your audience early is perfect for TikTok.
The flagship company who display their products on TikTok is Lush. Lush have an array of live videos which display customers using their skin products, fragrances and hair products. Customers particularly seem to engage with the amazing display of bath bombs dissolving into an abundance of luminous colours. Getting customers involved in the marketing of the product, makes Lush’s brand easier to relate to.
At Stormy Studio we help businesses showcase their products in a variety of ways. Nevertheless, we admit that we are just getting our heads around TikTok but can see the advantages of stamping our mark on the platform. We can help showcase your product in short 15 second videos which will give you the correct coverage on the social media platform. We’d love to take on the challenge of a series of work to really captivate a TikTok audience.
Here is quick reel of some of the wide range of animated content our studio produce for business marketing.
4. High definition will increase engagement
The majority of TikTok videos are uploaded via a mobile phone camera. We admit that in some cases capturing video this way on TikTok has pulled in big audiences. Yet, we believe that the better quality your video is, the more engagement you will reach. For example, The NBA is one of the most followed brands on TikTok. Using high-definition game footage, going behind the scenes in the locker room and displaying fans reaction, the NBA manages to capture the best footage.
At Stormy Studio we create the highest quality video. We have a high-technology film studio with the best quality cameras. However, if you want to capture video in a natural setting, we can also offer bespoke video on the road.
Take a look at our film studio here, where we can offer green screen, outstanding audio and efficient filming time.
We also love raising the creative bar i.e. live video combined with animation as seen here:
5. Animation is innovative
Animation is popular on TikTok with #animation being used a whopping 9.1billion times. Popular accounts on TikTok such as TootyMcNooty has 4.5 million followers and over 120 million likes. Other animation accounts such as AlexRabbit and SpooderWoman pull in similar engagements.
Interestingly, it is difficult to find a brand which is utilising animation on TikTok. The main videos published on the platform come from live video. Yet, it is obvious that people are searching for animations. Therefore, we infer that there is an interest in brand animation TikTok content. Yes, we really should be on the ball ourselves and push some of our own content too…
With the internet seeming oversaturated with video content, TikTok appears to be the platform where businesses can be innovative. We believe that being different from your competitors will make consumers engage with you. Ultimately, correctly using animation on TikTok will give a fantastic return of investment.
Animation is what we do best at Stormy Studio, we have a superb team of animators and motion graphic designers who have created some outstanding work with our clients. We know that we can break TikTok by helping you as a business be innovative by creating bespoke animation. It is time to be ground-breaking online and we think that we can help you achieve this by animating on TikTok.
Our thoughts
Creating content for TikTok is certainly on-trend. Brands are certainly looking to use TikTok within their marketing efforts. Just last week, Red Bull announced that they gained 100k followers in 56 days, comparing this to 350,000 followers in 5+years on Instagram. This shows how creating a successful TikTok profile can propel your brand or business to the next level.
Furthermore, the social media platform is proving that it can drive down the cost of advertising in comparison to social media giants, Facebook and YouTube. Getting your product on TikTok will mean less money coming out of your account!
Generation Z is the most likely to consume videos on TikTok, therefore, if your product is marketed towards this age group then TikTok is the platform for you. Keep the videos entertaining and easy to follow.
Now is the perfect time to be innovative on TikTok. This novel social media platform is still trying to find out how to deliver video the best way. Animation is particularly underused on the platform, meaning that businesses could be the first to the game. However, if animation is not for you, then live video is what most users are implementing on TikTok. Remember, the better quality the video, the better engagement.
How we can create the best TikTok business video at Stormy Studio
At Stormy Studio, we can create bespoke animations and live video. Whatever your needs we have our film studio and a team of brilliant animators. We are always looking for ways to disrupt the market and make our collaborations stand out. We are excited about the prospect of making TikTok video for business to make your company stand out from the competition.
Imagine being the flagship company in your field on TikTok?
If you are interested in taking the journey with Stormy Studio, please don’t hesitate to contact us.