This video was created for Levyx to promote their cutting edge data ‘key value store’ solution that makes big data processing avaialbe to the masses.
We mixed elements of 2D and 3D animation in the corporate video to explain how big data is used in the world today, plus explained the complex service and product that Levyx can deliver using motion graphics to make the subject more easily understood.
By making use of 3D camera tracking we were able to fairly quickly and professionally add the 3D text to the server room stock footage purchased to speed up production. The final result of the camera tracking meant we could add text or graphics into the 3D space seen in the footage giving us a similar amount of control to that gained from building the 3D scene ourselves (*which we could obviously do with a little more time and the required budget).
The client was 100% pleased with the final result and the production process as a whole, we look forward to working with Levyx again in the future.