Finding a video animation company for your business
If you've decided to jump into the world of animation to help you in the corporate world, you'll need some help finding a video animation company for your business?
Explainer videos are on the increase and fast becoming a popular video marketing strategy for most business startups. The reason being animation is short, simple, and engaging, broadening brand awareness and overall sales by telling the company story.
Since there are no second chances to make an excellent first impression in marketing, finding the best video animation company for your business is essential. Technical video animation is not an easy task. However, the vast array of animation companies and freelancers make it confusing for interested clients to find the best.
To avoid wasting time and money, observe caution when searching. Below are several aspects that you should consider to find the right video animation company for your business.
Identify your goals and objectives
The majority of clients ignore the importance of identifying their goals and objectives. Before setting out in search of a video animation company, think about what you want to accomplish. Potentially the best place to begin is identifying why you need video animation for your business.
Do you need it to keep up with other businesses who are using animations for marketing? Is it because animated videos are an easy way of reaching your target audience? Is it because you are struggling to promote your brand on a shoestring budget? Regardless of the reason, it's essential to have clear goals for your campaign. Be clear on the message you want to deliver, define potential opportunities and limitations. Furthermore, identify the intention or feeling that the video should provoke.
Establishing goals will help you make an informed decision with which video animation production company to work. For instance, if your goal is to create a health and safety training video. Start with running a search with 'health and safety training company animation' this should provide you with an animator with experience in this field.
On the other hand, if you want to focus on building personal relationships with your customers through testimonials, live-action videos are an excellent choice. Understanding this will help you narrow down the pool of production companies to search.
Check the video animation company expertise
Like other professions, experience breeds wisdom and animation is no exception. Skills in a specific arena are crucial in honing design knowledge. Creative license is why you should consider the experience of the company before employing their services.
An animation professional who has worked on projects such as yours will make life easier all round with them be able to bring lots to the table. Experienced animators clearly understand the difference between editing a corporate video and editing live-action videos.
Besides, the post-production process of video animation requires extra attention, including embedding background music and matching the volume with visual occurrences. Inexperienced animators may struggle to provide exemplary services.
Companies with experience and a portfolio proving they can produce quality work will save you the blood, sweat and tears of trawling through freelancers and companies offering cheap services. A production company such as Stormy Studio which has five years of experience and can provide a wide selection of video exhibits. They have worked with some big names in the corporate world making them world class animators.
The digital landscape is continuously evolving with new and unique innovations ruling the animation space. To build your brand with intriguing digital content, you should ensure that you stand out from your competitors. To achieve this, engage the services of an animation company which makes original animations from scratch. Avoid companies that leverage stock illustrations that are readily available from the internet.
A unique explainer animation should feature both unique visual touch and style. Rolling out an exclusive video animation will help your customers identify with your product and services with ease. Likewise, distinctive graphics are not only engaging to customers but also attractive, especially when combined with high-end story ideas. A recipe that will produce fantastic motion graphics that your audience will undoubtedly love.
Check the studio's portfolio
Be sure to check the portfolio of your chosen production studio. A thorough perusal of the various projects a studio has created will give you a clear idea of the standard of work they are capable of turning out. When checking the portfolio, try to consider the following questions;
- Does the studio’s previous work fit your brand needs?
- Do you like the stories accompanying their previous work?
- What is the quality of the animation like?
- Are the videos visually appealing?
- Is the audio clear and properly synchronized?
- How about the quality of the voiceover?
- What feeling does the music evoke? Sad, tense, or elevated?
Affordability of the company
Some professionals venture into the video animation business to explore their creativity and make money. Therefore, studios charge different prices depending on several factors. That said, you should learn how to spend your money efficiently and know how to get a tip-top studio to design your video animation.
You should not allocate your business’s entire marketing budget on making video animations. Consider having videos should take up around half of your marketing budget. Finding an affordable animation studio ensures that you have enough funds to drive different marketing strategies as well.
The simpler the animation, the less money it will cost you. On the contrary, you will dig deep into your pockets for an ultra-smart piece of animation which is bursting with creative flair. The majority of animators charge based on the following four pricing guidelines;
- Length – includes the number of videos and more.
- Complexity – includes the style of animation, level of details, character design, and asset designs.
- Polish required – depends on your brand qualities.
- Extras – do you need 4K output, multiple languages, animated GIFs, and Subtitles?
Find out more about our own studios animation pricing, plus use our instant online animation cost tool too.
There are many things to consider when deciding how to find the right video animation company for your business. But there is no substitute for experience and accolade. For instance, an achievement such as the AVA digital award for motion graphics, recently won by us at Stormy Studio, is a reassuring nod to our high quality work. Also, the animator should have various positive reviews and referrals. Contact Stormy Studio for high quality and customized 2D/3D animations and all your video animation needs at affordable rates.